The ethnic side to our business is supplying rice of many different varieties and origins predominantly to the Chinese, Asian and Afro-Caribbean catering and retail sectors.

With the integration of Stevens & Brotherton, Joseph Heaps and Vogans and the formation of S&B Herba, we now operate as brand leader in Scotland, Ireland, Wales and England.

The brands benefit from the advantage of being milled within the group in Liverpool, Fulbourn and Belgium

Our premium range of rice and rice flours are all brand leaders within various sectors of the market. Mainly serving the Chinese, Asian, Afro-Caribbean and Fish and Chip Trade.

Peacock was first registered in 1898 and Phoenix was registered in 1961. These two brands have grown together with the ever increasing popularity of Ethnic cuisine.