S&B Herbafoods
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Phoenix was established in 1961, when the British public developed an interest and taste for Chinese cuisine. The Phoenix brand has grown in popularity alongside the Chinese restaurant sector. Today, Phoenix is the leading brand of rice, trusted by Chinese restaurants, takeaways and homes. We carefully select and polish only the finest grains of rice. This ensures that our rice is perfect for Chinese restaurants and great for the home.

S&B Herba foods pheonix rice brand Image
S&B Herba foods pheonix rice brand image
S&B Herba foods pheonix rice brand image

Phoenix USA Long Grain Rice 20kg, 45kg:

Phoenix USA Long Grain Rice is ideal for boiled and fried rice to compliment Chinese cuisine. Double Water Polished for a consistent high quality with a brighter and whiter appearance than standard Long Grain Rice.

Phoenix Thai Jasmine Fragrant Rice 10kg, 20kg:

Phoenix Thai Jasmine Fragrant Rice is grown in the mountain highlands of Thailand and is named after the sweet-smelling jasmine flower of Southeast Asia. Jasmine Rice has a naturally distinctive scent released during the cooking process and it is praised for its whiteness and silkiness. Cooked, it is soft, white and fluffy. The flavour of this Rice enhances the traditional spices of oriental cookery. The premium and unique quality has increased Phoenix Thai Rice’s popularity with the most discerning customers of all different Ethnic communities.

Phoenix Sushi Rice 10kg:

Phoenix Sushi Rice is a Medium Grain Rice with a soft sticky texture, which makes it ideal for all Sushi recipes.

Kenji Sushi Rice 5kg, 10kg & 20kg:

New Kenji Sushi Rice is a specially selected grain of rice ideal for Japanese sushi recipes and North Eastern Chinese cuisine.  The grains have been selected for their uniformity in size and colour so they stick together and present beautifully. The grains maintain their freshness a long time after cooking.

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