S&B Herbafoods
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    Phoenix

    Leading brand

    Established since 1961

    Perfect for professional and home kitchens

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    Peacock

    Leading brand

    Established in 1898

    Servicing the Chinese and Bengali sectors

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    Horseshoe

    Rice, ground rice and rice cones

    Servicing the Fish and Chip trade

    Indian and Afro-Caribbean sectors

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    White Tower

    Perfect ingredients for a great taste

    Consistent high quality

    Excellent value for money

Ethnic Foods

Welcome to the Ethnic Department,

Being part of a Global Rice Company makes us the ideal supplier serving the diverse and specialised rice varieties demanded by the Ethnic sector. We supply high quality rice to wholesalers and distributors across UK and Ireland serving the chefs and owners of Chinese and Indian restaurants and takeaways, as well as a diverse range of Indian, Pakistani, Bangladeshi, Chinese, Thai, African and Caribbean consumers. Our wide product range includes rice from around the world. We also mill Ground Rice, Rice Flour and Rice Cones in the UK.

With the purchase of the White Tower Brand of Tomato Paste in 2009, we have our own Tomatoes contract grown for us in Greece and packed from fresh for a perfect ingredient for Curries and other sauces.

Our brands are well known for their quality and authenticity, and are found in the best professional and home kitchens.

Please look through our Ethnic sectors and feel free to contact us for further details.

Ethnic Product Portfolio

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    Phoenix

    Phoenix is the leading brand of rice, trusted by Chinese restaurants, takeaways and home...

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    Peacock

    Peacock is the leading brand in the Scottish-Chinese restaurant sector...

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    Karam

    Karam Pakistan Basmati Rice has long slender grains with a delicious aromatic taste and delicate texture...

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    Horseshoe

    Horseshoe Ground Rice is milled only from the finest Broken Long Grain Rice. The Ground Rice...

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    White Tower

    White Tower brand stands for quality and represents excellent value for money...

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    Other brands

    Explore the many different types of rice that have a reputation for high quality and excellent taste...

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